Eva L. Maddox, whose widely honored branding imprint began with the design of spaces for multiple record labels in the mid-1970s and expanded to corporations, hospitals, and universities across the country, retired Feb. 1 from her post as design principal at Perkins+Will. Maddox coined and popularized the term “branded environments” – a research-based design approach that identifies and integrates a client's “DNA” into tangible experiences, defining how an organization represents and presents itself.
Maddox, the recipient of more than 100 awards for design excellence, founded Chicago-based Eva Maddox Associates, which merged in 2002 with global architecture and design firm Perkins+Will. She will continue to work on special projects for Perkins+Will, but will also turn her attention to a number of other pursuits: developing and publishing a monograph; participating on the board of SACI, a U.S.-accredited art and communication school in Florence, Italy; and continuing her support of ARCHEWORKS, an alternative multi-disciplinary design school in Chicago, which she co-founded in 1993 with Stanley Tigerman. She has also been tapped to serve on the State of Illinois Governor’s Technology Advisory Board.
“I look forward to my next adventures and hope that they will be as rewarding as my 15 years at Perkins+Will,” said Maddox. “I am reminded each day when I hear a diverse team putting together a project ‘pitch’ that we have many talented people in the firm. I am particularly happy to see a multidisciplinary attitude taking place across the firm and a constant yearning for learning, sharing, and bringing our talents together.”
Over her storied career, Maddox’s design has helped define the employee and customer experience at organizations as varied as the Intrepid Sea, Air & Space Museum in New York; Chicago’s Swedish Covenant Hospital; the University of Cincinnati’s Richard E. Lindner Center; and, Haworth, Inc., one of the world’s largest office furniture manufacturers, for which she designed the corporate headquarters interiors and showrooms across North America. In late January, Maddox and her team received Contract magazine’s International Interior Award for the Newell Rubbermaid Design Center.
Maddox has lectured at companies, universities, and conferences around the world, and has been published in dozens of journals, magazines, and books, most recently as co-author of Fifty Under Fifty: Innovators of the 21st Century (Images Publishing).
“Eva’s vision and understanding of the crucial role of brand has had an immeasurable impact not only on our firm, but also on the design industry and on organizations around the world,” said Eileen Jones, design principal and global practice leader for branded environments at Perkins+Will. “She will always be a vital part of our culture, and we extend our best wishes to Eva as her next chapter unfolds.”
Maddox is active in the International Women's Forum, The Chicago Network, the Architectural Society of the Art Institute of Chicago, and The World Future Society. Recognition for her work and influence has been widespread. She was named by Fast Company as one of the "change agents, designers, and dreamers who are creating your future." Her interior design work for Haworth’s headquarters received the Good Design/Good Business Award from Business Week/Architectural Record. And her design of the Swedish Covenant Hospital’s Galter Medical Pavilion earned the Interior Design Award, Best of Competition from the International Interior Design Association (IIDA) and Interior Design Magazine.
Eva has received the International Women's Forum Women Who Make a Difference award, the Star Award from the IIDA, and the Legend Award from Contract magazine. She was inducted into the Interior Design Hall of Fame in 1992. She is a two-time winner of the Purpose Prize from Civic Ventures, a national think tank and program incubator, for her vision and leadership within Archeworks.
Maddox holds honorary doctorate degrees from her alma mater, the University of Cincinnati, as well as Farris State University.
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