News

Perkins+Will at the 2017 AIA Conference on Architecture

Dr. Eve Edelstein among keynotes at this year's Conference.

Perkins+Will has a significant presence at this year's AIA Conference on Architecture, occurring April 27-29 in Orlando, Florida.

KEYNOTE
Friday, April 28
8:30 AM - Anticipate Challenge: Design That Overcomes
The brain, with neurons as numerous as stars in the sky, is the very core of how we experience design. Alongside two visual strategists from NASA’s Jet Propulsion Lab, Dr. Eve Edelstein, Director, Human Experience Lab at Perkins+Will, explores translating neuroscience into brain-based design that helps human achieve their potential.
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EVENTS and HONORS
Thursday, April 27
11:45 AM
Phil Freelon will join the AIA Board of Directors, the Gold Medal Jury (including Perkins+Will's Jon Penndorf), and past Gold Medal recipients to celebrate the posthumous award of the 2017 AIA Gold Medal to Paul Revere Williams. Phil Freelon presented the case to the AIA Board for bestowing the Gold Medal upon Williams, the first African American architect to receive the AIA’s highest individual honor.

Friday, April 28
4:00-6:00 PM
Jon Penndorf (Washington, DC), Steve Turckes (Chicago), and Sharon Woodworth (San Francisco) have been appointed Fellows of the American Institute of Architects (AIA). The AIA’s Fellowship recognizes members who have made significant contributions to architecture and society and who have achieved a standard of excellence in the profession.
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SESSIONS
Thursday, April 27
7:00-8:00 AM - Leveraging Generational Diversity for Strategic Advantage
Generational diversity is a source of strategic advantage for design firms who understand how to leverage three generations working together. Scott Allen will participate in this session tackling the challenges and opportunities of leadership transition and its impact on client relationships.
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2:30-4:00 PM - Problem-Solving Collaboration: National Museum of African American History and Culture
Zena Howard will be a panelist as design team leaders from the National Museum of African American History and Culture discuss project takeaways including achieving the client’s vision of creating column-free space, managing multi-stakeholder input, and designing the most sustainable national museum ever built.
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4:30-6:00 PM - Win More Work: Communicate Your Value
Christopher Morrison will co-present a session on the "Prism of Value," a practical tool that helps firms market to clients in a way that truly draws them in. You'll learn to steer clear of ineffective, generic descriptions of your skills and experience, and instead frame your value in the context of the clients' needs, wants, and expectations.
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4:30-6:00 PM - The Business Case for Resilience
Jon Penndorf will join firms of varying sizes to share how they've incorporated resilient design strategies, educated staff, and advocated with clients about issues affecting projects. It's not just talk or trend; the world is moving toward resilience.
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4:30-6:00 PM - Women in Green and Why Diversity for Design Matters
Spring marks the 10-year anniversary of a pivotal publication: Women in Green: Voices of Sustainable Design. What did it tell us—and what have we learned in the years since? Paula McEvoy will join a panel to examine the status of diversity in design, the role of sustainability, and firms' efforts to build more-diverse practices that are relevant to the work of the future.
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Friday, April 28
2:00-3:00 PM
Materials transparency is the new normal. But what can and should you do with materials disclosure documents, and how can you leverage this information to mitigate your professional liability risks? Brodie Stephens will discuss contract language, written and verbal communication, and owner's project requirements.
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3:30-4:30 PM -
Leigh Christy and John Haymaker will present HAZEL, a new data-rich digital modeling tool that helps design water-smart environments in drylands. Using Los Angeles as a case study, you’ll have a chance to see how innovation can elevate our practice in the face of serious challenges.
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3:30-4:30 PM
A diverse workplace is no longer an option—it’s a necessity. As the world becomes more multicultural, ethnically diverse, female-dominated, multi-generational, virtual, and hyper-connected, how can architecture firms keep pace? Join Gabrielle Bullock for a riveting session on the business case for equity, diversity, and inclusion.
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5:00-6:00 PM
What makes a healthcare project worthy of an AIA/AAH Healthcare design award? Step inside the minds of jurors, including Tatiana Guimaraes, and gain an in-depth understanding of all seven award-winning projects. As you'll see, the winners have taken their designs beyond the requisite functional and sustainability concerns of a hospital to solve aesthetic, civic, urban, and social concerns.
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Saturday, April 29
2:30-3:30 PM - Words and Pictures: What Architects Can Learn from Comics
If your work increasingly relies on computer-generated deliverables, you can learn from the inventive ways comic book artists combine words and pictures. Matthew Crummey will explore a range of examples that demonstrate how you can improve your document craft and create smaller, more precise drawing sets.
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For more information, contact media@perkinswill.com.