Dubai Design District Headquarters
Dubai, United Arab Emirates
LEED Gold Certified
Office of the Year, 2017
DesignMena Corporate Interior Design Awards
When Adidas relocated from Deira to the Dubai Design District, its goal was a new office and showroom space that would enhance productivity, improve communication, and anticipate future head count through 2020. Specifically, it engaged us to provide three major improvements: a community that embodies Adidas’s values, a new life for its brand identity, and new amenities for employees.
The brand effort required integration of the very recognizable brand into the corporate office environment while also celebrating this location as the Middle East hub. The design team sourced materials that represent Adidas’s culture, working closely with the clients internal marketing group to develop concepts to strengthen both the Adidas and Dubai brand in public and private spaces.
New employee amenities include a cafe, fitness center ,and meeting spaces that seamlessly incorporate audio visual systems into the architecture and furniture. We worked closely with Adidas employees to design meeting spaces that improve the way they work and communicate within the offices, as well as with offices around the world.