Antron Resource Center

INVISTA, Inc., 2003-2011

Chicago, Illinois

Project Info
Antron Resource Center
Chicago, Illinois
Completion Date: 2003-2011
Square Footage: 3,000

Awards:
NeoCon Best Small Showroom Award, 2007
IIDA

First Place Award, Retail Category, 2005
ASID, Illinois Chapter

Interior Architecture Honor Award, 2004
AIA, Chicago Chapter

The Antron® Resource Center is a year-round product showroom, conference center and educational facility targeted to architects, interior designers and client end-users that also functions as an office workspace for Antron® product representatives. For more than 15 years, we have transformed the space to meet the ever-changing needs of the carpet fiber market with annually-changing marketing messages, colors and design elements to express the client's primary business goal.

Our design utilized a dynamic architectural vocabulary that strategically wrapped a three-dimensional, adaptable modular framework around the perimeter of the space. This sustainable and flexible infrastructure incorporates display elements, audio-visual/data/power technologies, lighting systems and environmental graphics/communications. Adaptable wall planes provide group, individual and "back of house" service spaces. The resulting space enables a wide variety of functions, while cost-effectively accommodating reconfiguration for annual tradeshows and special events. By continuing to engage its target audiences, it supports the Antron® business as a "living" marketing vehicle.

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