Jeff Saad Quoted in the Chicago Tribune on Measuring Carbon Emissions

How carbon cuts are measured determines winners, losers

Jeff Saad, senior project architect and associate principal at Perkins and Will in Chicago, helps create sustainable buildings that encourage greener behavior among occupants. The program his buildings participate in determines carbon emission reductions by looking at the average power mix across the state, not by the hour. His concept is based on changing the way people interact with their environment by comparing their behaviors to their counterparts at comparable buildings. "It's about modifying people's behavior," he said.

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