As we move past this stage of the pandemic and begin to resume travel, we can expect that social distancing rules will remain in place—even if we don’t. To meet the consumer demand for continued safety, hospitality must evolve. But the digitialisation of the hotel experience has historically been frowned upon, as the level of care and attention to detail provided by humans is hard to replace.
This hesitation may be overshadowed by the need to adapt. Although we are currently dealing with COVID-19, sustainability—in particular, climate change—is still high on the agenda. During lockdown we have become reliant on technology, and as a result, more trusting of it. Could the digital hotel experience be a solution that supports both a safer and more sustainable hospitality industry?