Video: The Inspiration for Creativity

Great ideas can come from anywhere. What makes us creative is how we explore new possibilities for everyday use. To solve problems, you have to become the person for whom the work is being done. It's this idea of understanding the rituals that take place and then relating them to our ideas.

Take a walk with Eva Maddox and Eileen Jones, Branded Environments Principals, as they share some of the inspiration for their creativity.