At one point when Brian was a kid, his family lived in a neighborhood still under construction. He snuck into the empty houses, guessing what they would look like once completed. As construction progressed, he would revisit to see if he had guessed correctly. Between this and poring over plan books for nearby neighborhoods, Brian knew he was a designer.
He started his career at a boutique retail design firm, which piqued his interest in branding. He eventually worked as an in-house architect for a large global retailer, as they rebranded their stores, and where he began to master the art of creating powerful brands at every touchpoint.
Brian once received the advice, “Understand what’s driving a person, and make sure ideas are being communicated directly to that person’s ears.” He takes this to heart, and strong communication driven by quality architecture is what informs his work.