LinkedIn Dubai Business Central Tower
LinkedIn wanted to create a space that represented the company’s culture while embracing local heritage. We took this idea and connected it to the concept of journeying. There is a real sense of evolution as you move through the city and we wanted to associate this to different parts of the space. Within the breakout area we sourced a shipping container that enclosed the kitchen area. The seating areas outside of the meeting room are a reference to Dubai’s Metro—the spine of the city. The subtle references coupled with our innovative graphic design work produced a beautifully balanced design, which is both uniquely professional and playful. The timeless traditions and culture of the Middle East have been captured through materials, pattern, and style.