Margate Seafront Hotel

Margate, United Kingdom
A destination for tourists and locals alike

A popular resort for British holidaymakers since the Georgian era, Margate is a living example of regeneration in action. With its contemporary art gallery and revitalisation of Dreamland amusement park, the seaside town has emerged as a beacon for culture-led revival.

Without enough short stay accommodation, the town often struggles to cope with burgeoning crowds during busy periods. Our design will redevelop a key seafront site into a boutique hotel and act as a catalyst for further economic and cultural growth in the community.

The hotel will feature a variety of public spaces including a rooftop bar with views out to the water. Ground floor amenities including retail and food outlets will provide a much-needed kickstart to a streetscape.

Traditional in spirit but forward-thinking in attitude, the hotel will pay a fitting tribute to this charming little town with a bright future.

The hotel façade sensitively enhances the historic Marine Terrace.
The proposal completes the terrace block, matches the adjacent buildings effectively through the careful positioning of fenestration and selection of materials. The subtle appearance of the 4th and 5th floor promote the strength of the solid terrace massing below.

Bespoke joinery with metallic accents in guestrooms recreates the texture and feel of Margate’s iconic Victorian pier which was destroyed by a storm in the 1970s. With front-facing rooms benefiting from fantastic sea views, the material choices evoke the feeling of a walk along the pier, enhanced by carpets inspired by the forms and colours of the ocean. A gym helps hotel guests maintain their wellness lifestyle when traveling, while plug-and-play breakout spaces to allow guests to work and rest in different spaces in a variety of settings.

The front facing terrace of the rooftop bar will provide fantastic views across the bay and Margate Seafront.
What makes it cool
It's a catalyst to help transform Margate into a hub of creativity and culture.
The guestrooms will evoke the calm feeling of taking a walk on the pier.
With its natural colour palette, the balance creates a feeling of tranquility and relaxation.
Community-Focused Design

Residents from neighbouring communities were consulted throughout the design process, with outcomes informing key decisions. The result is a modern mixed-use development that recognises its social and economic responsibilities. From neighbourhood meetings to wedding receptions, the hotel features a number of public event spaces available to members of the community. The rooftop bar is a direct response to the public consultations and benefits from fantastic views of the Dreamland amusement park and out to sea.

At ground level, a cocktail bar and traditional seafront restaurant reactivate the existing façade, celebrating Margate's rich heritage and unique character.
Margate’s visitors have changed through the ages, each decade bringing with it novelty and excitement.
This allowed Margate to retain glimpses of its artistic and rebelious past. The meeting and events spaces will draw inspiration from the ‘mods and rockers’ era and the 1960’s aesthetic.
Social Purpose

Occupying a once unattractive spot on the seafront, the hotel will awaken a lonely streetscape, introducing retail outlets and bars with outdoor seating to encourage activity on the ground level. The hotel will do more than just fill a gap on the street, becoming a lively hospitality hub for both hotel guest and the local community, adding to Margate’s already generous offering as one of the United Kingdom’s most popular destinations.

Inspiration was drawn from the elements that were key to Margate’s success: the transportation methods (steamer boats), the old pier, the fine beach sand, and the holiday feeling of freedom hinting to an escape into another world.
Illustration of the "Sea View Hotel" proposal in context
Resilience & Sustainability

Sustainability is pivotal in everything we do at Perkins&Will. By generating energy services efficiently and implementing integrated low or zero carbon technology, the scheme should achieve a reduction in carbon emissions of 10% over 2013 Building Regulations. To aid the process, Mechanical and Electrical Engineers have fed into the design and provided solutions to improve the building’s energy efficiency through fabric performance, thermal modelling and energy consumption.

An internal review will ask simple questions about climate projections, looking at potential vulnerabilities and appropriate solutions.