Better Market Street
San Francisco, California
Size: Market Street Corridor, from Octavia Boulevard to The Embarcadero (2.3 miles)
Perkins+Will lead a multi-disciplinary urban design, transportation and infrastructure engineering team to revitalize Market Street. The team sought to reestablish Market Street status as a premier cultural, civic and economic center of San Francisco and the Bay Area, for an enriched urban experience for its visitors and everyday users alike. Focusing on the segment spanning Octavia Boulevard to The Embarcadero, three alternative plans for reconfiguring Market Street were proposed. Each alternative created a multi-modal, comfortable, universally accessible, sustainable, and enjoyable place that attracts and accommodates more people on foot, bicycle and public transit; decreases dependency on private vehicle and increases the vibrancy and economic vitality of the corridor. Six distinct districts were determined along the length of Market Street, each reflecting its unique identity. The districts showcase their local character and land use by way of special treatment of the street furnishings and signage. The goal was to encourage varied social, cultural, and economic activities, along Market Street, that would provide a rich and varied public realm experience.
The Perkins+Will team collaborated with the multi-departmental City of San Francisco client group, including the Department of Public Works, the Planning Department, the Municipal Transportation Agency, the San Francisco County Transportation Authority, and the Mayor’s Office of Workforce and Economic Development; and worked with the community in extensive workshop settings and webinars through the course of the project.