Carter's Inc.

Corporate Headquarters

Atlanta, Georgia

Project Info
Carter's Inc.
Atlanta, Georgia
Completion Date: December 2013
Square Footage: 225,000
Design Award of Merit
b.o.b. (Best of the Best Awards) International Interior Design Association (IIDA), Georgia Chapter, 2015

The new corporate headquarters for Carter's celebrates the beauty of the client’s brands and expresses the impact of their products. It reminds employees, customers and the public of the company's overall mission, offering a blank canvas that allows the brands to coalesce as well as speak individually. The main work area is made up of 80% workstations and 20% enclosed offices, accommodating 1,200 employees.

Additional spaces include reception, conference, break and collaborative areas, along with storage spaces for product. An organizational system in the interior architecture called Milestones showcases storage and creates an efficient way of working that supports the company’s apparel business, as well as a collaborative work style. Communal spaces are distributed throughout the design to emphasize the value of “firsts” in a child’s journey. The comfort that the brand represents is layered on the materials used in the space and creates spaces that mimics a home and family lifestyle. Imagery and environmental graphics are used to define a meaningful journey that evokes emotions associated with a child’s development from birth to the bus stop.