Portrero Power Plant

Associate Capital

San Francisco, CA

Project Info
Portrero Power Plant
San Francisco, CA

As San Francisco’s Dogpatch neighborhood grows from its industrial roots towards a vibrant mixed-use future, formerly under-utilized sites have become crucial strands in the urban fabric. The sale of the mothballed Potrero Power Plant site triggered a once-in-a-lifetime opportunity to create an energetic new community in the heart of the central waterfront. Associate Capital tasked Perkins+Will with establishing the vision that elevates this site to its rightful place in support of the transformation in this rapidly-rising neighborhood and to guide them through the lengthy entitlements process. This includes an intensely collaborative effort with many city agencies, extensive community outreach and engagement, and will be codified with the creation of zoning codes and design guidelines, as well as sustainability, transportation, and infrastructure masterplans. <!--break-->

The site’s waterfront location, ample historical resources (including its iconic 300 foot stack and 60’s era power generation plant), and adjacency to mass transit create the ideal circumstances for a robust response to the Bay Area’s residential demand. To round out a mixed-use neighborhood that is active throughout the day and week, the site will also bring commercial / R&D buildings and dedicated retail, community, and light industrial spaces that will enliven the ground floors of buildings and draw people out to enjoy an active, urban waterfront. Initial plans could add about 2,000 residential units with at least 12% of those dedicated as affordable to low-income families. This plan includes nearly 7 acres of open public space, including a large waterfront park, and reuses existing industrial structures, including the conversion of the four-story concrete Unit 3 Power Station into a boutique hotel with up to 150 rooms.