True North Advisors

Dallas, Texas

Project Info
True North Advisors
Dallas, Texas
Completion Date: 2015
Square Footage: 9,600

True North Advisors is a proud leader of the independent wealth management industry. With a strong focus on people and relationships, they challenged our team to capture the story of their brand and develop a space that would bring their philosophies into the built environment. Their newly leased penthouse suite offers sweeping views of uptown/downtown Dallas, becoming the perfect backdrop for a unique design that offers employees and visitors a memorable experience.

Partnering with True North's internal committees, our team focused on all aspects of the project including brand integration, workspace, meeting and community space, and AV. True North wanted the space to reflect their modern approach to wealth management and set them apart from competition. This was achieved by approaching the materials palette with a keen sensibility about importance, impact, and functionality. We used refined and quality materials in key applications to help define zones and frame views, leading to a dynamic space that maximized the impact of light, views, and functionality.

Combining a subdued palette with a focus on texture and use of white to create bold contrast, the space offers a holistic built approach to the “True North Way”.