YETI Flagship Experience Store
Square Footage: 8,000
Perkins+Will was part of a collaborative design team for the new YETI Flagship Experience Store in downtown Austin. The YETI brand drove the design, creating an immersive retail space that invites interactivity, learning, and playfulness. The YETI store experience allows consumers to preview products while learning about their origin stories in a museum-like environment. In addition, customers can visit the workshop at the heart of the store, where they can customize coolers with unique engravings and logos.
Because of YETI's strong connection to the outdoors, designers intentionally blurred the lines between outdoors/indoors through retractive doors and an outdoor bar. The store aesthetic and finishes are honest, natural, and rustic, with materials like wood, metal, concrete, and brick.