The Motown Museum in Detroit, Michigan is on track to undergo a major expansion, creating 50,000 square feet of space for interactive exhibits, a state-of-the art performance theater, new recording studios, an improved retail experience, a café, and meeting spaces. The new Motown Museum will be designed and built around the cherished Hitsville U.S.A. house.
Phil Freelon of Perkins+Will leads the design of the Museum expansion, collaborating with Detroit-based Hamilton Anderson Associates, the architect of record. Gallagher & Associates is developing the visitor experiences and exhibition design.
Founded by Berry Gordy, Motown is the sound that changed America and is one of the most significant musical accomplishments of the 20th century. The museum’s vision is to inspire dreams and serve as an educational resource for global and local communities while expanding its presence as an international mecca of music and entertainment history.
The new Museum campus will have a transformative impact on the community and the region, serving as an important economic and social catalyst for new investment, job creation, social and community engagement, and international tourism.