MINNEAPOLIS—Perkins&Will welcomes Liz Burow, a nationally recognized workplace strategist and the firm’s new studio discipline leader in advisory services. Based in the Minneapolis studio, Burow will partner with teams across the firm to provide key services and counsel to clients seeking to develop and optimize their workplace environments.
“My initial education and professional training was in architecture, so I’m excited to be back in a creative studio environment,” Burow says. “Perkins&Will’s reputation and progressive approach to workplace design seemed like a perfect fit, and I’m eager to leverage my knowledge and experience to support our clients with the kinds of future-forward advisory services they require to reach their goals and optimize their workplace strategies.”
Navigating the future of work with design and strategy experts
Burow has more than 25 years of experience in architecture and design strategy, specializing in workplace strategy and design-driven transformation for enterprise clients. As director of workplace experience strategy at Google, she served as the resident expert on workplace strategy and user experience research, advancing understanding of hybrid and distributed team needs as well as in-office workspace and service priorities within the company’s real estate function. At WeWork, she established and led an enterprise workplace strategy team of over 30 consultants around the globe and developed a number of proprietary research and strategy tools and processes, including a space index tool analyzing 38 million square feet of workspace layouts.
Burow has also served as an independent strategist and consultant, working with a wide range of corporate, nonprofit, and government clients, including Salesforce on workplace solutions; Hines Development on work experiences; the National Gallery of Art on visitor experiences; and the U.S. Food and Drug Administration on change management.
An engaging presenter and instructor, Burow has led workshops and taught at such prestigious institutions as The Ohio State University, the University of Minnesota, the University of Michigan, Harvard Business School, and MIT. Her writing has been published in the Harvard Business Review and she has appeared as a guest on multiple design-related podcasts. In 2024, she was voted one of the Top 150 Remote Influencers by Remote.com.