Headshot of Dag Folger.

Dag Folger

Principal, New York

Dag leads transformative projects across workplace, residential, retail, and mixed-use environments, helping organizations reimagine how their spaces can shape culture, productivity, and connection. He champions a design approach in which success isn’t celebrated only on move-in day, but also years later, when a client’s elevators go unused because people choose the stairs or when a CFO calls to say the project delivered the best ROI in company history.

He believes the most rewarding projects are true collaborations, when client and architect push each other to achieve their best. Dag is an inductee into Interior Design magazine’s Hall of Fame and serves on the boards of the Cooke School and Institute and the Flatiron Business Improvement District.

He spends much of his free time advocating for stronger connections between neurotypical and neurodiverse communities, a personal passion inspired by his two daughters and his belief that everyone thrives when we learn from each other.

Great design isn’t measured by what it looks like. It’s measured by how it changes people’s lives.
fun fact

A former chess boxer, Dag walked away with a black eye from the fight and a “bruised brain” from the chess. He swears his day job is only slightly less dangerous.

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