Perspectives May 22, 2025

Rethinking the Future: Human Intelligence, Climate Innovation, and the Power of Youth

by Bri Langtry, Workplace Strategist

Salone del Mobile—the week-long international furniture and design fair that anchors Milan Design Week—once again took place in April across the European epicentre of design, offering another year of showcasing, discourse, and bringing people together. Milan Design Week is a pilgrimage for designers, architects, and the creatively inclined, all searching for the latest products, materials, and ideas shaping our future.

Perkins&Will’s strategic foresight and horizon-scanning contingency, aptly named ‘SIGNALS’ meets fortnightly in-studio to discuss global trends, observations and explore ideas that are shaping our future. We discuss, debate, and deliberate how these ideas and observations might impact us on individual and societal levels. To continue gathering signals, we ventured to Milan Design Week on a quest to see how others in the industry are approaching the global challenges we’re facing today.

This year’s theme, “Thought for Humans,” explored the deep-rooted connection between humanity and design. With the threat of artificial intelligence becoming increasingly ubiquitous in the industry, the theme emphasizes and reinforces the idea that design is deeply intertwined with the irreplaceable need for human interaction.

Our key takeaways from the week are highlighted below:

Human Intelligence versus Artificial Intelligence

After spending some time at the fair, it became apparent that AI was not as front and centre as one might expect given its overwhelming presence in every other aspect of professional life. After actively seeking out AI related intel, we found London-based industrial design studio Blond Creative’s collaboration with New York–based men’s grooming brand Harry’s, who produced an installation which explored the use of artificial intelligence within the design process. The exhibition showcases the design development of two facial steamers—one created by Blond using AI as their primary tool, and the other by Harry’s using traditional design methods. The process transparently and vulnerably navigated the tension many in our industry are currently grappling with – human intelligence versus artificial. The Blond team found that while AI improved their efficiency, it ultimately required human intervention to make the product viable. This outcome echoes a broader industry sentiment: that while AI is an incredible tool, it is not yet capable of replacing human craftsmanship.

Innovative solutions for climate adaption

Alongside this exploration of human intelligence versus artificial intelligence, we saw designers presenting innovative solutions for climate adaptation. 10 Corso Como exhibited three products addressing pressing global challenges such as urbanisation, environmental change, and resource scarcity.

The first product was a passive cooling system, featuring stackable earthenware towers that harness ancient cooling techniques independent of the grid—providing a low-tech solution to improve human comfort levels.

The second product was a modular bee home with a stackable structure, integrating smart weatherproofing through sloping forms and naturally insulating materials, designed to encourage urban biodiversity.

The third was a nomadic rainwater capture system, which recognizes rainwater as a precious resource and captures it for human use through an expansive surface that gathers droplets and guides them through layers of natural ceramic and carbon to filter and purify the water for use.

Shifting Demographics

Another highlight was hearing African Futures Institute founder Leslie Lokko in conversation with Pritzker Prize Executive Director Manuela Luca-Dazio discussing Africa’s shifting population and rapid urbanisation as part of Salone Del Mobile’s ‘Drafting Futures’ series. The discussion centred on Africa’s shifting demographics and the urgent realities of rapid urbanisation.

Key takeaways: Africa is experiencing the fastest urbanisation in the world. Within the next decade, one billion Africans will enter the job market. The continent holds the youngest population globally, with an average age of 20—yet the average age of its leaders is 80.

The challenge? The continent is experiencing the world’s fastest urbanisation, yet Africa has the least amount of accredited schools of architecture and professional capacity to cope with this change. Closing the gap in skills is needed to not only regulate how we build, but to plan and build buildings closer to the way people live and work.

“Africans are currently the least equipped to deal with sustainability, but the daily practice of people is incredibly sustainable. Africans hold a wealth of knowledge on how to do more with less,” Lokko said.

This demographic shift presents myriad opportunity for innovation, but cross-disciplinary shifts are needed to deal with these changes. We are currently working with silos of knowledge, but to solve a problem of this complexity and of this scale we need to rethink the professional combinations that can deal with these problems into the 22nd century. This emerging generation is coming of age amidst extraordinary geopolitical and technological transformation.

On the topic of emerging generations and perhaps one of the most noticeable signals from the week was the distinct lack of Generation Z in attendance—an absence that raises some interesting questions about where design is headed and who it’s really for. Has the fair become too aligned with the world of luxury fashion, showcasing objects that only a privileged few can realistically access? With attendance often offered for senior team members, it’s worth asking why the emerging voices within design studios—the ones shaping the future—are so often left behind. Perhaps most telling is the shift in how Gen Z consumes design in the first place: increasingly online, through digital platforms, creators, and communities that feel more immediate, democratic, and reflective of their values. Could it be that Salone del Mobile is struggling to keep up with a generation that’s redefining what design means altogether?

As the industry faces a crossroads between technological acceleration, environmental urgency, and shifting cultural values, the question becomes not just how we design, but who we design for. Milan Design Week offered a glimpse into these converging futures, but it also revealed the growing need for more inclusive, cross-generational dialogue. If design is truly for humans, then it must evolve in step with the next generation.

African Futures Institute founder Leslie Lokko in conversation with Pritzker Prize Executive Director Manuela Luca-Dazio discussing Africa’s shifting population and rapid urbanisation.