Portrait of a man with curly hair and glasses, seated against a blurred background, with a neutral expression. Professional setting.

Bart Higgins

Principal, New York

Bart is a creative strategist whose work brings together brand, experience, and the built environment. As Co-Creative Director of Future Perfect X, he combines strategic thinking, place expertise, commercial insight, and an entrepreneurial perspective to help organizations create meaningful connections between brands, places, culture, and people.

Working with organizations around the world, Bart shapes new business models, services, and physical experiences. His work spans retail, hospitality, healthcare, and workplace, with clients including CVS Health, Four Seasons, Chanel, GlaxoSmithKline, JPMorgan, and Nike. Before joining Perkins&Will, he held leadership roles at Wired magazine, A+I Design Corp., Pompei A.D., and ?What If! Innovation.

A guiding idea in Bart’s work comes from Marshall McLuhan: “the medium is the message.” The places where organizations meet people—and how those places are designed to perform, support, and inspire—can be among their most powerful tools. For Bart, that is where strategy begins.

Say hello to Bart
“The place where we engage people and the emotional relationships we build with them are quickly becoming as important as the products we develop for them. Place is where intent meets people and, at its best, transforms what is possible for them.”
Bart will tell you that the most important and exciting work he has ever done is raising his family. His kids are, without question, his proudest project.
Speaker presenting at the 19th International Retail Congress 2022, discussing innovative solutions at a conference.
Musician performing live on stage with a guitar and microphone, against a backdrop of stone walls. Black and white image captures intense focus.
He is also a working musician, playing in multiple bands and recording original music, where the only measure of success is the feeling it creates.
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