Perspectives 07.29.2020

Conversations with Colleagues: Justin Parscale

An eighteen-year veteran of Perkins and Will and a principal in the Dallas studio, Justin is passionate about all things Dallas. He’s known around the industry for his infectious energy and enthusiasm, his love for alma mater Oklahoma State University, and his ability to create intentional and meaningful connections between people. Here’s what’s on Justin’s mind now.

Q: What is your daily mantra?

Take Risks. Explore “What Ifs.” Deliver.

I’ve never been comfortable with the status quo.  From marrying my college sweetheart (and recently celebrating our 26th anniversary!), to pioneering a revolutionary cancer center design and developing deep relationships with the community leaders of Dallas–both current and future–these passions make me excited to attack every day with full force and renewed energy.

Q: What are your hopes for the next generation?

I grew up in humble circumstances in rural Oklahoma, and I’m now fortunate to have two grown kids who have become caring, giving members of the North Texas community.  One is a teacher, and one is a firefighter.  I want all of Dallas’ children to be exposed to this level of opportunity, and that’s one of the reasons I devote time to my two favorite local organizations, as a board member of the Barack Obama Male Leadership Academy and as Perkins and Will’s local liaison to Christo Rey’s internship program.  Giving kids access to infinite learning and social opportunities will always be a fundamental reason I experience joy and meaning.

Q: What’s in store for the city of Dallas?

Like many top-tier American cities, Dallas is historically flawed in many ways… but, I also see its incredible opportunity as a central hub of business and culture.  Participating in Leadership Dallas a few years ago expanded my viewpoint dramatically, and I see South Dallas and Fair Park as particular keys to building a prosperous future for the whole region.  I’m so proud to work with developers, community partners, and like-minded firms to make that change happen while respecting the nuances that differentiate these parts of the City.