In every aspect of his life, Brad is driven to figure out how things work. As a kid, that meant taking apart his favorite musical instruments and teaching himself to re-assemble them. As a strategist, it means fundamentally understanding a client’s business so that he can develop a plan to support and improve it.
Much of Brad’s work focuses on data analysis, investigating how the use of physical space can impact businesses, institutions and communities of all scales. He has co-authored powerful analytical tools that empower clients and designers to confidently make informed decisions. His goal is to make the complex seem simple—to turn raw information into insight—serving as a knowledge resource for the firm, for our clients, and for the broader industry.
Knowing that the most successful projects start with inclusive discourse between designers, clients and the community, engagement is a foundational pillar of Brad’s strategy. Whether it’s job shadowing with doctors to understand how they work, or leading charrettes with university students, he prioritizes learning from and connecting with the people our designs serve.