Laura Crawford

CPSM

Associate Principal, Dallas

As Director of Strategic Development of the Texas and Monterrey studios, Laura brings analytical expertise that drives the development and implementation of Dallas, Austin, and Monterrey’s strategic growth, client engagement, and marketing efforts. Her collegial approach encourages team collaboration, ultimately creating enhanced solutions to complex challenges.

A practical and inspiring leader, Laura is fascinated with tomorrow’s potential and applies her talents not only to Perkins&Will’s growth in the region but to her team as well, ensuring their professional development is a top priority.

When Laura’s not at work, you can find her spending time outdoors with her husband and their two teenagers.

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Say hello to Laura

You could say Laura was born to work at Perkins&Will because, in fact, she was born at the original Spohn Hospital in Corpus Christi – for which the Dallas studio designed the replacement hospital and subsequently became one of the firm's most notable RELi pilot projects.

A Collegial Team Dynamic

An annual regional marketing retreat is a must to strengthen team bonds and plan for future success.

As a panelist at Perkins&Will's Empowering Women event, Laura spoke about the challenges and opportunities being a female in the AEC industry can present.