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Adidas Group AG

Dubai, U.A.E.
A Running Theme of Fitness

The new offices and showroom space for adidas needed to represent the office of the future—designed to enhance productivity, improve communication, focus on health and well-being of staff, and anticipate future head count. Our client asked us to design a space to embody ambition, performance, innovation, technology, sustainability, and collaboration. The office needed to be more than an office, it needed to be a community. So, we set out to create a place that helps people perform better, play better, feel better, break records, set trends, and make history—every day, and all over the world.

  • Client: Dubai Design District Headquarters
  • Size: 63,507 square feet
  • Completion Date: 2017
  • Sustainability: LEED® Silver
  • Awards:
  • Office of the Year
    Commercial Interior Design Awards 2017
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Starting in the gym first thing in the morning, Adi-Town citizens have the latest equipment on hand to ensure that their health is the first priority.
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Fitness is a theme throughout the office, with a running track used for wayfinding, training ropes used as screening, and balance balls in each of the phonebooths.
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We took inspiration from Yohji Yamamoto's line of shoes to provide playful elements that reference the brand.
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Community Art

Students from Heriott Watt University took what adidas has meant to the world, and displayed it artistically, with a collage of imagery from the early 1940s to current day.

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The completed project provides three major elements: a community that embodies Adidas’ values, gives new life to brand identity, and provides new amenities for employees.
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World’s Most Recognizable Brand
The Hip Hop corner inspired by the “Originals” brand theme with adidas’ line of headphones, means that Adi-citizens can work away while listening to music. The backdrop is a graffiti wall with lyrics from the “My Adidas” Run DMC song and the actual original record is encased.
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