Pepsi Center Club Lexus

The Mile High City has sports fans like no other. On game day they drop whatever they are doing to watch their Denver teams—the Nuggets for basketball and the Avalanche for hockey. When people are lucky enough to go to the game live in the Pepsi Center, the arena owner and operator wanted to provide a space that delivered the ultimate experience—a court side club that would be the most exclusive hospitality space in the arena.

Targeted for Nuggets’ fans, we designed a flexible space to work for hockey, concerts, and even outside events. To meet all of these goals, the club needed its own entry with valet parking and a coat check. The fan always wants to be as close to the floor as possible, so with some creative problem-solving we identified and used storage and other adjacent spaces next to the game floor and changed things up. Another win was finding a new area for much improved storage and load-in/load out operations, and even adding new enclosed parking for players and other VIPs.