HOUSTON – Architecture and design firm Perkins&Will has grown its Houston studio with the addition of Massimo Giaffari, who will serve as director of operations. Giaffari has decades of experience working on complex public and private projects across the U.S., Canada, and the Middle East. In addition to expanding the studio’s global perspective, he is an architect with deep technical knowledge and familiarity with multiple delivery methods, project controls, and management practices.
“We are thrilled to welcome Massimo to our team,” said Diana Davis, principal and managing director. “With his extensive experience in delivering transformative projects and fostering high-performing teams, Massimo is poised to lead our operations as we continue to enhance our impact and presence in Houston.”
With over 20 years of experience, Giaffari has successfully led diverse teams in the design and delivery of landmark healthcare, justice, and civic projects. His expertise spans strategic capital planning, portfolio management, design innovation, and complex project delivery models—emphasizing adaptable, human-centered solutions. Known for his collaborative approach, Giaffari excels at aligning project goals with broader organizational and community priorities.
“Becoming a part of Perkins&Will and joining the talented ranks of its Houston office during this time of growth is an incredible opportunity,” Giaffari said. “Perkins&Will’s philosophy of Living Design aligns with how I want to work with clients and move forward to help them seize opportunities and thrive. Our health practice is doing some truly extraordinary work and I am excited to contribute to growing our Houston studio and beyond.”
Massimo’s leadership will focus on optimizing operations, driving strategic growth, and mentoring teams to cultivate creativity and innovation. His vision for the Houston studio includes fostering collaboration, advancing design excellence, and delivering spaces that positively impact the communities they serve.
