The Starbucks Reserve Roastery on Chicago’s Michigan Avenue has officially made its much-anticipated debut. Housed in the former Crate & Barrel flagship, the five-story, 35,000-square-foot space is now the largest Starbucks in the world. The bold design puts coffee production on prime display, creating an immersive experience of the “art, science, and theatre of coffee”.
Starbucks Roastery’s internal design team led the project design, with Perkins and Will providing design development and project delivery services. We’re honored to have been a partner in seeing this special project to fruition.
The overall experience – complete with tastings, pairings, and flights of coffee – is more like a winery than a typical Starbucks store. This is only the sixth Reserve Roastery in the world, following Seattle, Milan, Tokyo, Shanghai and New York.