Citrosuco
Citrosuco, the world’s largest producer of concentrated orange juice, turned to Perkins&Will São Paulo to develop their new corporate environment in São Paulo, Brazil. Although the company is headquartered in Matão, where the operational teams are located, there was a demand for a strategic space to accommodate directors, board members, shareholders, and other executives, promoting informal meetings, committee lunches, and visits. The proposed design aimed to provide comfort and privacy,highlighting the company’s trajectory. Thus, a large 17-meter bookshelf was conceived to serve as a partition, offering display niches to commemorate important milestones since Citrosuco’s foundation in 2010.
The windows offer views of the greenery on the Cidade Jardim neighborhood, a landscape that harmonizes with the natural tones chosen for the interior design. Upholstered benches inspire coziness and hospitality, while the collaborative area brings together the cafeteria and dining space, with the possibility of enjoying the exterior view. There are also phone booths and rotating workstations.
The flows were organized from the entrance in two directions, inspired by the organic shapes of the orange tree. Upon entering the space, visitors can turn right, embarking for an unconventional reception and storytelling journey, where they are welcomed by the hosts themselves. Alternatively, they can turn left, entering a context more focused on people, equipped with areas for teamwork and relaxation.
Instead of using doors, different volumes were linked together to define spaces and ensure a smoother flow. The use of curved glass and rounded drywall walls contributes to this circulation, which is further enhanced by the arrangement of industrial partitions with cappuccino-colored uprights.
