JFK New Terminal One Retail Design Concept and Guidelines
Airport terminals have historically been defined by their anonymity, with few authentically reflecting their cultural or geographical contexts. The highly anticipated New Terminal One (NTO) at John F. Kennedy International Airport in Queens, however, challenges this paradigm by establishing a place-specific retail experience. Our concept is grounded in New York City’s reputation as a global hub of creative collaboration, constant invention, and moments of wonder—a place where people of all ages experience delight.
Comprehensive branding, wayfinding, and customer journey mapping informed the design from arrival to departure. The project re-imagines the experience of terminal retail along a path that takes travelers from a park environment into a grand hall decorated with “dressed” pavilions and bustling with urban activity.
Our framework provides a kit of parts that retailers can use as a canvas for their brands. This makes the terminal an extension of New York City’s retail landscape, which is known for its blend of iconic window displays, diverse mom-and-pop shops, and boldly designed luxury storefronts.
Garden spaces and a large food hall evoke the city’s parks and urban streetscapes, with diverse seating options providing a relaxed, social atmosphere. Lush greenery, sunlight, and natural materials promote wellness in every part of the terminal.
The framework consists of a series of flexible structures that tenants can dress however they choose, while also fulfilling the unique needs of airport retailers and operators.
When completed, NTO will introduce visitors to New York with a culturally specific retail landscape. Meanwhile, New Yorkers returning home will be greeted by an airport experience that feels like walking the vibrant streets of their city.
Project Team
Related Content
