Newell Brands Global Headquarters Relocation
Prismacolor, Sharpie, Rubbermaid, Coleman—all brands dedicated to enriching people’s lives. Yet in 2018, it was their parent company that needed a fresh start.
Newell Brands, the consumer goods giant, was going through a merger and required an office space that would both reflect their new brand and unify employees as a single team. And fast. Design-to-completion was slated for just under 15 months.
The team wanted to be empowered to be more productive. And spaces had to allow for greater collaboration and mobility, which meant each floor had to reflect the needs of the various departments. Within these tailored spaces, there was another goal: To tell the story of the brands.
By using the products as design elements, a bit of whimsy was added to the floor-to-ceiling storytelling. The idea was so well-received, offices across the country requested the design elements for their own spaces.
Calvin Lower, Sr. Manager, Property & Construction, Newell Brands
A young woman, hands on her hips, looks up at a sky of undulating blue. She takes in the world and seems satisfied with what she sees—her future.
It could be an art installation anywhere in the world. But the image is in a Hoboken conference room. At first glance, it looks like a pointillism mural. But upon closer inspection, you’ll see 26,000 strategically mapped Prismacolor colored pencils.