Perspectives March 25, 2025

The Rising Tide in Women’s Sports: Riding the Wave with Facilities Improvements

By Jennifer Williams and Christina Nguyen
Exterior of sports and recreation building with people walking around sidewalks
Northwestern University, Ryan Fieldhouse and Walter Athletics Center
This facility supports Northwestern’s championship-caliber women’s lacrosse and field hockey teams, and is one of the most versatile practice, competition, and recreation venues in the nation.

In recent years, female athletes have seen a groundswell of support, marked by rising participation rates, increased revenue generation, and a growing fan base for women’s teams. While progress is evident, the facilities that support these athletes often lag behind, reflecting a time when men’s sports dominated campus and spaces were intentionally designed only for male athletes.

In the half-century since women were granted equal access to sports through Title IX in 1972, women have steadily made strides, not only as players but also as coaches, officials, and athletic directors. From 2012 to 2021 alone we have seen a 30% increase in female athletic directors, a 2% increase in female head coaches, and a 16% increase in female student-athletes overall. Yet these advancements need to be matched by investments in facilities that reflect the needs of women’s programs.

The impact of these improvements extends far beyond the game. Statistics show that women who participate in athletics, especially at the college level, are more likely to end up in leadership positions in the workforce; knowing this, we understand that a woman’s experience in her athletics program can significantly equip her for life after graduation. From small, Division III private colleges, to large, Division I universities, recent investments in purpose-built athletics spaces are not just enhancing performance but also shaping future leaders.

On and Off the Ice

This momentum is about more than numbers—it’s also about visibility and the opportunity to compete on the biggest stage—and Boston University’s women’s ice hockey program is a prime example. This year, the nationally renowned and consistently top-ranked team played in the annual Beanpot Championship at Boston’s TD Garden in front of one of the largest crowds to ever attend an NCAA women’s ice hockey game in Massachusetts, and the fifth largest of all time in the country.

However, their home facilities at Walter Brown Arena, like those at many institutions, were originally designed for the men’s program in 1971. We recently worked with Boston University to renovate all of the team support spaces within the arena, transforming previously underutilized areas into cutting-edge facilities dedicated solely to the women’s ice hockey program.

The enhancement of team-specific spaces are at the forefront of the student-athlete experience, and the women’s hockey locker room provides a space for their culture to flourish in a first-class facility that aligns with the program’s goals of championships.

Brittany Kane, Senior Associate Director of Athletics / Chief of Staff, Boston University

Saint Joseph’s University, Maguire Athletic Center Basketball Practice Facility
To maximize square footage and enhance performance for both teams, athletic training, hydrotherapy, and strength and conditioning spaces are shared between men’s and women’s teams, but on either side of this centralized hub for well-being, each team has its dedicated nutrition areas, locker and change zones, and courts.

Leveling the Court

Nowhere is this shift more evident than in women’s collegiate basketball, which has seen an unprecedented surge in popularity. Fueled by star athletes like Caitlin Clark, the sport has captured national attention. Last year’s NCAA Women’s Championship Basketball game had a higher viewership than the Men’s finals for the first time in history. With growing public interest and universities competing for top talent, new practice facilities are being designed and built to support student-athletes.

At Saint Joseph’s University in Philadelphia, we’ve transformed a former multipurpose gym and practice court that was previously shared by the men’s and women’s programs into two separate and equal facilities for each team. The Hawks’ women’s team can now practice all together, shoot around individually, and have small group training as needed, on a schedule tailored to the female athletes and support staff, rather than splitting time with the men’s program.

We’re experiencing a real shift in gender equity in athletics. Today, colleges and universities are seeing incredible growth in women's sports, both in terms of exposure and revenue. This made it obvious for us to design our varsity athletics and campus recreation projects to equally meet the needs of all of our students, and we are already seeing the results in our women's sports performance and recruiting.

Jill Bodenstiner, Vice President and Director of Athletics, Saint Joseph’s University

Other institutions like Notre Dame and the University of Michigan took similar approaches with their Rolfs Athletics Hall and Crisler Center Arena, respectively. We are currently working with George Mason University in Virginia and Northeastern University in Massachusetts to design basketball practice facilities that equally support their women’s and men’s programs.

University of Notre Dame, Rolfs Athletic Hall
Transformation of an existing student recreation center into a dedicated basketball practice facility, brings both men’s and women’s varsity programs and all support functions under one roof.
Basketball practice court space with windows and blue / yellow branding
University of Michigan, Crisler Center
The renovated Crisler Center is designed to support both women’s and men’s basketball programs equally, responding to both the athletic and academic needs of these student athletes.

Sustaining Momentum

While ice hockey and basketball have captured headlines with rising fan attendance and revenue, a surge in women’s sports participation across a wide range of NCAA sports in all three divisions is driving the enhancement of facilities to support all athletes. At Saint Joseph’s, we also renovated locker rooms within the Maguire Athletic Center to give equitable experiences to men’s and women’s lacrosse, soccer, and track and field programs. Another example is Northwestern University’s Ryan Fieldhouse in Chicago, whose women’s lacrosse and field hockey programs have won national championships in recent years.

Funding for sports programs is, by nature, competitive within a university’s budget — it’s no surprise that increased public interest, participation, and revenue generated by women’s teams is finally translating into much-needed improvements to the facilities that support these programs. Institutions looking to recruit top talent now have decisions to make; dated athletics buildings likely need functional and structural upgrades, and several universities are reconsidering their entire portfolio of athletics spaces.

The rising tide in women’s sports is not just a fleeting wave — it’s a lasting shift, and design has a critical role to play in sustaining its momentum. From dedicated practice facilities and performance venues to thoughtfully designed locker rooms and support areas, these spaces send a powerful message: women’s programs deserve equal recognition and support. Knowing that women in sports often go on to be leaders in their lives after college, it’s an investment that could continue to pay off for many years to come.

The rising tide in women’s sports is not just a fleeting wave — it’s a lasting shift, and design has a critical role to play in sustaining its momentum.