
Cassie Branum
Cassie designs for the human experience at the human scale, bringing together her expertise in the fields of interior design, architecture, city planning, and graphic design. She is drawn to the “knot” of city building because the scale of the city makes for the messiest challenges and the greatest impact.
Cassie’s exceptional breadth of experience gives her versatility and agility as a designer. In 12 years of practice, she has built an impressive portfolio, ranging from urban regeneration and blurred use environments, to innovation districts and stadium neighborhoods. Working from North America to Europe to the Middle East, she moves comfortably across cultures and between roles as designer, strategist, project manager, and planning consultant. Her strength lies in guiding the process. In any given project, she can spot where consensus is forming and build the plan on that foundation. She is consistently able to choreograph plans toward implementation.
As the co-leader of Urban Design at Perkins&Will, Cassie prioritizes collaboration and partnership. Within the firm, she works closely with her colleagues to advance urbanism at every scale. Within the community, she volunteers at the Georgia Institute of Technology, where she used to guest-lecture. With every client, she works closely to balance experiment and innovation with making the critical decisions that keep progress in step with reality.