Jared Serwer

Jared refuses to take a formulaic approach to design. He insists that every client deserves their own unique process. So he asks a lot of questions, sifts through the answers on his daily run, and pushes himself to uncover his clients’ higher aspirations. His goal is always to meet his clients there—and then surprise and delight them with designs that reach a little further. What he loves about designing at Perkins&Will is collaborating with his really talented colleagues.

Over more than 10 years in the Atlanta studio, Jared has worked in every one of the studio’s market sectors, but young people are the throughline of his portfolio. While most recently he has specialized in the design of K–12 schools, he has always found that the discipline of trying to impress kids keeps him fresh and thinking about what’s next, regardless of project type. So does being an architect in Atlanta. When he first came South after graduate school, the city was a chance to reconnect to family history. Now raising his own family here, he is invested—from serving on the board of a childcare center to serving on the board of AIA Atlanta. He takes seriously his role in shaping the identity of a city whose story has yet to be written and places a high value on the civic presence of all the projects he designs.