Blue Star Sports Therapy Research Dallas
Exterior dusk shot

Baylor Scott & White Sports Therapy and Research at The Star

Frisco, Texas
Improving Population Health Through Design Convergence

A first-of-its-kind collaboration between a major healthcare provider, an NFL team, and a local school district, the Baylor Scott & White Health Sports Therapy and Research complex needed an architecture that would support a whole new standard of sports medicine and rehabilitation services. It needed a design that would show visitors just how essential physical activity is to individual health, and to that of the entire community—a concept known as “population health.”

Our approach called for a creative convergence of design typologies—including healthcare, science and technology, sports and recreation, workplace, and branded environments—to create a seamless, “one-stop-shopping” experience for patients seeking care and recovery. Through design convergence, we were able to showcase the link between active lifestyles and well-being: at nearly every turn, the science of athleticism and sports medicine is on display, leaving visitors feeling inspired to get moving for their health.

exterior shot at dusk
The design invokes a sense of strength, durability, and precision—attributes of both the athletes who will seek treatment at the center and the physicians who will provide care there. 
Exterior Design

The nine-story building is broken into two distinct volumes, visually sliced by a soaring plane that cantilevers out to the south. The design emphasizes connectivity to the master plan, and glazed façades allow visibility into the building, as well as views to the outdoor surroundings for a feeling of revitalization and rejuvenation.

Performance on Display

From a retractable glass façade that opens to an indoor/outdoor football field to a light-filled strength training room surrounded by glass walls, the new complex puts human health and sports performance on public display.  The transparency of the glass that is used throughout the facility showcases the human body in motion, creating a “living brand” experience that celebrates athleticism and physical fitness.

A glass façade opens to an indoor/outdoor football field.
The three 52-foot high panels weigh in at 45,000 lbs each, and require about ten minutes to fully open or close.
Brand Powerhouses

One of the biggest design challenges we faced was honoring the distinct identities of two major North Texas brand players without creating visual chaos. An example of this is seen in the entrance, where visitors are greeted by a sculpture of geometric shapes suspended from the lobby ceiling. Symbolizing fluidity of movement and the building blocks of the physically fit body, the organization of these seemingly disparate shapes appears arbitrary at first—but upon closer examination, they visually coalesce to form the Baylor Scott & White Health logo.

Entrance with visible installation
Visitors are greeted by a bevy of two-dimensional, painted metal geometric shapes suspended from the ceiling.
branding sculpture in lobby
Viewed from below, the abstraction coalesces into a recognizable logo.
Functional Planning.

The complex enables visitors to experience the full spectrum of physical performance all in one place—from injury prevention and training to healing and recovery. Strategic adjacencies, such as locating the physical therapy suite within the sports performance center, allow for sharing of equipment and support space. These relationships approach programming and planning in an innovative way and allow for square footage maximization.

strength training room
Transparent glass walls showcase the human body in motion and lend a soft quality to the otherwise hard, data-driven science of sports medicine.
training room
In addition to participating in sports performance research, athletes can receive personalized assessments and training.
“Our population health strategies are designed to support total well-being. I cannot think of a better way to achieve this goal than with a facility like this one.”

—Joel Allison, former CEO of Baylor Scott & White Health

Project Team

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Tom Reisenbichler
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Ron Stelmarski
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Courtney Johnston
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Mary Dickinson
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Beth Lopez
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Eileen Jones