Newell Brands Design Center

Kalamazoo, Michigan
Imaginative, Energetic, Collaborative and Open

Looking to transform their business plan and business model, Newell Rubbermaid chose to create an inspiring work environment that embodies the spirit of design, while still allowing a neutral backdrop for the creation of new products.

The entire center was designed to enable and encourage collaboration. From the large open space where all the designers work together; to the innovation lab, where great ideas are hatched; to the huddle rooms, where teams can gather for impromptu discussions; to the immersion rooms, where everyone can work together on developing their ideas–it is all about supporting connections.

Newell Rubbermaid’s history, values, and roots were explored in the patent super graphics and brand elements that are embedded into the interior architecture, creating a timeless and fresh daily environment.

The KZOO Workshop was developed to address these needs and resulted in a new R&D workplace consisting of flexible teaming hubs, private incubators, lounges for unexpected imagination, and tools that compliment and assist.

We developed a relatively clean palette of material, keeping the colors fairly neutral and natural with ground concrete floors and white walls allowing the wood elements to be highlighted in the design.

Client history, values and roots were explored in the patent super graphics and brand elements that are embedded into the interior architecture, creating a timeless and fresh daily environment.
The desire for daylight exposure for all staff, long day-use of the facility, and diverse teaming situations/needs were important factors considered in the project team’s design approach.

A tangible symbol of the manufacturer’s commitment to design and innovation, the center is a place where multiple disciplines can come to together and achieve better outcomes than if they would have done separately.

Collaborative working spaces like the immersion labs (identified by the large numbers lining the walls) are areas where multiple disciplines converge and develop innovative product solutions.
Patterns, textures, and sculptural approaches express creativity and offer rhythms of inspiration.
New patterns are key within this environment, as all design studios will be intermixed, which is a new precedent for the client’s corporate and innovation culture.

Project Team

People
Eileen Jones