Oscar by You
One of the most celebrated streets in São Paulo, Oscar Freire is synonymous with fashion, style, and quality living. The highest point on Oscar Freire Street, offering one of the most astonishing views of the city, is now home to Oscar by You, Inc, a mixed-use development designed by Perkins&Will São Paulo.
Photo credit: © Pedro Mascaro
“The project was a great opportunity for us to present something that outstands the market expectations”, says Douglas Tolaine, Principal Design at Perkins&Will’s São Paulo studio. “As in fashion, we assumed a posture of questioning the obvious and proposing the new in a unique and particular way. It was challenging to adapt the program so we could create vertical and operational flows in a refined plasticity”, he adds.
Oscar by You, Inc’s design suggests a reinterpretation of modernist elements, such as organic shapes and pilotis, opposed to a contemporary and functional vision of spaces. The two longest facades gained circular cutouts, creating round windows that rescue this reference from the 1950s and bring it into the contemporary world by being replicated in organized rows. “Giant circular windows in the apartments highlight the building while giving residents a different perspective of the view”, analyzes Tolaine.
On the ground floor, four commercial units integrated into the street were designed, putting into practice the concept of an active façade which, in this case, gains the complement of an open square. “Using devices such as the active façade and a generous space on the sidewalk, we create a feeling of spaciousness and lightness in the space, even for those who only pass by the address”, explains André Botto, architect of the team responsible for the project.