Fernando Vidal
Principal, Managing Director, Sao Paulo
As a kid, Vidal used to move his bedroom’s furniture around just to observe how it would change his daily routine. During family trips around the world, he would always pay attention to the interaction between people and spaces in different cultures. Born and raised in São Paulo, Vidal embodies the city’s restless personality and is always looking for inspiration in arts and multiple sports.
Arts and travelling are the main interests Vidal passes on to his daughters. Living in São Paulo with his wife and children, he enjoys weekends taking them to visit museums, expositions, and the city’s main cultural spots, such as Paulista Avenue. Very connected to his family, he designed houses for most of his relatives.
