Jeff Williams

Principal, Urban Design, Atlanta

In his twelve years at Perkins&Will, Jeff has led projects for diverse clients at every scale, from innovation districts and new cities to groundbreaking urban regeneration. His work includes commercial real estate development, particularly at sites of rapid urban transformation, and long-range city-building initiatives for institutions and local governments in North America and across the globe. In close collaboration with clients and interdisciplinary teams, he identifies the essential design direction in every assignment, aligning the possibilities for change with his client’s mission.

Jeff takes special interest in the physical disposition of cities, knowing that the measure of great cities is how they design for change. He treats the city as our most durable cultural artifact and is inspired by projects that test development norms and approach cities as vehicles for telling stories about society’s highest aspirations.

"Design is how humans solve problems and fight mundanity. As a bonus, it can also be a good bit of fun."
International new town development sketch
Urban riverfront development project sketch

Jeff's Featured Work

Turner Field Stadium Neighborhoods Livable Centers Initiative
Atlanta, Georgia
Cummings Research Park Master Plan
Huntsville, Alabama
Hamad Medical City Medical Education and Simulation Center
Doha, Qatar
Scranton Peninsula Master Plan – Thunderbird
Cleveland, Ohio
University of Florida Innovation Square Vision Plan
Gainesville, Florida
Oklahoma City Innovation District and Capitol Environs Land Use and Strategic Development Plan
Oklahoma City, Oklahoma