The new campus of Zhengzhou College of Finance and Economics is located in Zhengzhou Airport Economic Zone in the Henan province of China. The campus will be constructed in three phases for 25,000 students with a total construction area of one million square meters. Our design echoes the rich cultural heritage of Henan and embodies the school’s vision of an integrated campus that serves industry, academia, and research within the setting of the new Airport Economic zone.
The central lake is framed by several iconic waterfront buildings. The library, conference center, and dining center serve as focal points within the park and foster a sense of a balanced academic lifestyle. The subtle movement of water, with its reflection of the buildings and landscape, achieves a visual harmony, alluding to a campus where tradition and innovation, nature and man-made sit in harmonious relationship.
Combining spatial cues with the use of a color-coded system, the wayfinding and signage also act as a powerful component to establish the brand and identity of the institution. By referencing patterns of plants with symbolic meanings of elegance, the design echoes traditional Chinese ink and wash painting techniques. The simplicity of the signage design inherently weaves throughout the campus in a dynamic and informative way, poetically alluding to the ideals of an ancient form of art and the present.